“First things First!”
How many times have we all heard this from the mentors in our lives?
I can personally attest that I was told this at least 3252 times from mine.
When it comes to the website that supports your business, this exhortation is especially true. Because, if you don’t have a great looking, easy to navigate, rich with relevant content website, then you’re really limiting the potential of your business. But maybe you’re one of the few who are way ahead of the game. Your site is a virtual wonderland and it’s bringing in more business than you can possibly handle.
How can you tell how your site is doing? I thought you’d never ask!
Here they are……….. (Que the Booming Base Voice)
SIX CRITICAL QUESTIONS TO ASK ABOUT YOUR OWN SITE
- Is it super easy for your staff to change out text, copy, and video on you site? (So easy, that Gertrude, the original Receptionist of the Company, can even do it?)
- Do you receive compliments on how easy it is to find helpful information on your site, or do you cringe when you go there yourself?
- How good does your site look and feel when compared to your best competition?
- Do you have a professionally produced video on your site that will make people fall in love with your company?
- Are you consistently tweaking the keyword content on your site in order to optimize your site and raise your SEO scores?
- Is the LOOK of your site consistent with your Brand Personality?
If you answered these questions, then you deserve a hearty Atta-Boy or Atta-Girl for staring marketing reality straight in the eyes.
Where ever you’re at in the life cycle of your website, give us call and we’ll help you maximize it’s impact on your overall marketing effectiveness.
photo credit: -RejiK via photopin cc
During a recent Brand Assessment exercise, our team was reviewing a business that faces a common dilemma; in an ever increasing field of “me too” competitors, what is the secret to really “standing out”.
The textbook answer of course, is identifying the “Optimal Brand Differential”. A Brand Differential is something thing that you do better than the competition, AND is highly desired by the consumer. But in order to have people EXPERIENCE your Brand Differential, you’ve also got to first “attract their attention.” That’s where the power of an attention getting “Identity” comes in.
And recently, I was reminded of the power of a “Stand Out Identity” in a funny way at Mercedes Benz Fashion Week in New York. One of the first shows we covered this year was set up as a “Presentation”. In a presentation, models walk out and pose for photographers for about 5 minutes. Then they leave and a new batch comes in. On this particular day, I noticed that I seemed to be getting a lot more “attention” from models than some of the other photographers. At first, I chided myself for “imagining such a ridiculous thing. After all,
“Andre” (my Fashion Week persona) is certainly not world famous”. Nor am I young or hip. But for some inexplicable reason, it seemed like each model was spending more time in front of my camera and they actually seemed to be “responding” more to my lens.
The mystery stuck with me till the end of our day when our Talent, Mal Pearson strolled over to the pit and took a picture of me alongside my “pals”. Later when I saw the shot, it occurred to me that maybe, just maybe, the extra attention was for a very simple reason. Almost everyone else around me was dressed in Black or white, but with a bright red shirt on, I definitely stood out in the crowd.
Take Home: As Apple used to say, “Be Different”. It doesn’t guarantee you the sale, but it sure does help you to get a shot. Literally.