Monday, January 24, 2011

SA To Produce A Series Of Web Videos For Heartland Wood Floors

OMAHA, Neb., (Jan. 3, 2011) – SA Productions was selected to produce a three-part video series for new client Heartland Wood Floors. The informational videos will cover a step-by-step process of the installation and refinishing of wood flooring.

The 8-day shoot covered Heartland installing a new oak floor and refinishing an existing floor in a current customer’s home. Everything from the prepping of the floors, to the cutting, sanding, staining, and eventually the finished product was covered by the Sleight Production crew.

Heartland Wood Floors will utilize the finished videos in three different ways, showcased on their website, given in DVD form to potential and current customers, and finally displaying them in various tradeshow events.

SA Produces Four New Spots For Light World

OMAHA, Neb., (Dec. 20, 2010) – SA Productions has finished production on four 15-second spots for new client Light World. The Fort Wayne, Indiana lighting dealer hired Sleight to create clean, simple spots to feature their anniversary sales.

Multiple client meetings were conducted to ensure that Sleight understood every aspect of what Light World wanted to achieve with their advertising. From the initial conference calls, to the storyboards and eventually to the completed spots Light World was a happy customer:

“I got to see the commercials… I love them! My thanks to you and your team!” -Trish, Light World Manager

Light World has been in business for over 30 years and is one of the leading sources for lighting in the Fort Wayne area, and with a 13,000 sq. ft. showroom who could disagree?

SA Creates “Heart Warming” TV Promotion For Fred’s Heating & Air

OMAHA, Neb., (Nov. 23, 2010) – What do you do when you have a client that has the heart to truly help the community during the holidays? Well if you are the team at Sleight Advertising, you create a promotion in which Fred’s Heating & Air would give away two furnaces to two needy families.

The eventual promotion was titled “Heat up the Holidays” and aired throughout the month of November on KPTM.

SA Productions produced the spots featuring the contest information, and in total 71 applicants entered the giveaway.

“We weren’t exactly sure what kind of response we were going to get,” commented Andrea Leach, A/R at Fred’s Heating & Air, “and we ended up getting over 70 applicants, so the response was huge and that was only on one station.”

Initially only one winner was going to be announced, but after hearing from so many deserving families Fred’s decided to award two winners, one from Omaha and one from Council Bluffs. In the end It was an early Christmas present for May Bair from Omaha and Kate Olson from Council Bluffs, who were each awarded a Trane furnace valued at $7,500 as well as free installation.

Fred’s Heating & Air rep, Andrea Leach, said they were so touched by the stories that they hope to host another giveaway in the future, “This is actually something Fred is going to try to do every year. It was very hard to make a decision because there are obviously a lot of people out there that need help, [so] we all agreed that it was a great thing to do and it is something we should continue to do.”

SA Production’s Mercedes Benz Fashion Week Coverage Airs On CW Network

New York City, N.Y., (Oct. 4, 2010) - Upon returning from their recent shoot at Mercedes Benz Fashion Week in New York, SA Productions recently produced a special segment for MalPearson.com.

The 90-second piece aired on morning news show, The Daily Buzz, which plays nationally in over 160 U.S. cities. The segment presented a high energy, behind-the-scenes look at the hottest designs and their world famous creators.

“We were really excited to see how this all came together, commented Paige Stark, one of the editors inside SA Productions. “Between the great imagery and the energy from Mal Pearson, the end product really popped off the screen.”

For the first time ever, Mercedes Benz Fashion Week was held at the world famous Lincoln Center in Manhattan.

For more information or to arrange for an interview with Mal Pearson, contact Lauren Myers (LaurenMyers@malpearson.com).

SA Productions Hits The New York Runways

NEW YORK CITY, N.Y., (Sept. 20, 2010) - SA Productions strutted their stuff at this year’s Mercedes Benz Fashion Week filming for client MalPearson.com, a fashion, beauty & lifestyle website.

For one week, September 9th through the 16th, SA Productions followed the ladies of MalPearson.com capturing everything they needed at this year’s shows, and experiencing everything from hailing cabs to pushing through crazed fashion crowds.

The cameras were on for ten days straight, filming ten fashion shows, over twenty interviews and multiple event parties. After the hours of footage were dissected and polished down, the editors at Sleight got to work cutting together short television segments that aired locally on WOWT and nationally on a syndicated morning news show, The Daily Buzz.

In between all the chaos of the runway shows, SA productions filmed backstage interviews with some of the greatest names in fashion including Christian Siriano (season 4 winner of ‘Project Runway’), Max Azria (BCBGMAXAZRIA), Nicole Miller, Giles Mendel (J. Mendel), Custo Barcelona, Pamella Roland, Bobbi Brown (celebrity makeup artist), Ted Gibson (celebrity hairstylist) and many more.

“We love the kind the quality and flexibility we have with SA’s production staff, commented Mal Pearson. They’ve got great ideas, but they always bend over backwards to accommodate our needs…and believe me, it isn’t easy to shoot at Fashion Week!”

For a better visual, check out the photos and video below, and for more fashion week footage visit MalPearson.com.