One of the reasons for our client's success is our unique proprietary system for creating brilliant media plans.
Sleight Advertising's media team starts by analyzing your budget in order to determine the number of markets that can be effectively targeted. Synthesizing this data, an annual media plan is prepared that includes the best media options available to meet your advertising and marketing objectives.
One of our pre-eminent objectives is to negotiate the best rates and schedules for our clients. We concentrate on carefully analyzing objective data to determine the comparative numbers for different stations in ratings, cost per point, gross impressions, and cost per thousand. This kind of research is vitally important because without it, it is too easy to focus on the cost of a spot with knowing its true value and reach.
Our proprietary system + a lot of hard work =
One incredibly effective media plan.
