Sleight Advertising’s media buying team starts by analyzing your budget in order to determine the number of markets that can be effectively targeted. An annual media plan is then prepared that includes the best media buying options available to meet your advertising and marketing objectives.
One of our pre-eminent objectives is to negotiate the best rates and schedules for our clients. We concentrate on carefully analyzing objective data to determine the comparative numbers for different stations in ratings, cost per point, gross impressions, and cost per thousand. This kind of research is vitally important because without it, it’s too easy to focus on the cost of a spot without knowing its true value and reach. That’s what makes our media buyers so great!
The Bottom Line?
Our proprietary system + a lot of hard work = One incredibly effective media plan.
Just Ask Our Clients
“Our relationship with Sleight Advertising has had a truly transformational impact on our business. They have brought us into media and markets that we never imagined we could’ve afforded. The Sleight people continuously negotiate rates that are below anything we believed was possible. Due primarily to the impact of these new programs, our same store sales grew 37% on average last year. I would recommend them to anyone seeking to grow their business.”Steve Thomas, CEO, Raven Rock Workwear, Inc.