In conjunction with the American Foundation’s branding, we began the process of designing and developing a mobile-first website. To convert users to leads, we ensured that the “Call Now” and “Free Inspection” buttons were visible in multiple places without being overwhelming. We utilized many elements of the new branding like a simplified American flag as the mobile-first menu icon. We placed the main service divisions above-the-fold. Proceeding down the page we included an about section, a prominent coupon, testimonials, a service slider, and an association area. While our development team was building the site, our copywriting team wrote new content, and the design team customized each page. Overall, the site is a huge improvement from the plain HTML site they had prior which was limited on mobile devices. Both teams could not be happier with the results.