Kelly Nuno has a passion for empowering others to move toward a healthier lifestyle for themselves and their families. She came to Sleight to help her develop her brand to expand her client base. When deciding what fonts to choose, we decided to go with a combination of a delicate sans-serif and a feminine script that reflected her mission for helping women. The “I” in Nurturing Lives was replaced with a blowing dandelion, which represents reproduction just as the flower does with its seeds. Each pedal also represents the individuals that Kelly helps with her holistic approach to healthy living. For the colors, we chose soft pastels that evoke feelings of happiness, femininity, and stability. Images chosen for Kelly are engaging and show warmth and comfort.