Assure Women’s Center | Case Study

Posted by | August 15, 2014 | Case Studies, Uncategorized | No Comments
Assure Logos - Before and After
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Objective

An Omaha-area women’s center wanted to increase awareness of their new location in West Omaha.

Execution

Following focus groups with the target audience, and extensive interviews with the board and staff, problems and opportunities began to emerge.

  1. The current title of the women’s center, “AAACPC”, had little relevance
  2. Young women didn’t like the title “pregnancy center”
  3. A new location required a new identity

Following the newfound information, Sleight Advertising created a new name, logo, tagline, and brand identity. The new name of “Assure Women’s Center” tested strongly in our two focus groups. It also fit perfectly with the center’s new focus on caring, non-judgmental treatment and education.Assure Logo

Results

Visits to the original location in Northeast Omaha increased dramatically; 100% of all visits to the new West location were direct results of the new campaign.

In addition, the television spot written, produced, and shot by Sleight Advertising receive the Bronze Telly Award (2nd Prize) for the category Local TV/Cable Not-for-Profit CommercialAssure-Tagline-1line-blue

About Andrew Sleight

Andrew is the CEO and Creative Director at Sleight Advertising. When he's not working alongside the SA Creative Team, you can usually find him working on a new organic adventure at his farm.

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