Frequently Asked Questions

Why do I need a branding strategy for my business or nonprofit?

Developing an effective branding strategy should be one of the highest priorities for your organization.  Most companies start their life with a generic brand that mimics the competition.  The problem with this approach is that it provides little or no distinction for prospective customers who are comparing you to other offerings. A professionally developed brand strategy can increase customer acquisition, satisfaction, and retention.  In addition, branding will increase the value of your company, and help attract and retain the best talent.

How do you develop a brand for businesses?

Sleight Advertising has developed a proprietary process for researching your company in order to develop the optimal Brand and Brand Strategy to help you “stand out” in the marketplace.  Once we develop a brand strategy for your business, our team can develop your logo, website, brochures, business cards, or any other marketing materials that you may need. The important part is that every piece of branding material is consistent, and aligned with the strategy.

What is the single most important fact to remember about Branding?

Branding isn’t just a one-time exercise; it is taking place either by accident, or by design, every moment of the day.  So instead of just letting your brand “happen”, the best option is to create a strategy that grows your brand equity and adapts to the inevitable challenges in your marketplace.