Surprising, Simple Ways to Build Your Brand

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Surprising, Simple Ways to Build Your Brand

Your brand needs constant development. If you haven’t begun to discover your brand, you’re missing out on some incredibly helpful audience insights. And surprisingly (well, maybe not so surprisingly), those insights are close at hand. Attaining insights about your brand…
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Improving Your Website Requires Nailing Your Brand

Thinking about updating your website? Good. Because improving your website is always a smart thing to do. If you’ve been in business for more than a few years, your website should be at about v5.0 or greater (if you’re still…
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Generational Marketing & Stereotypes

When we discuss Generational Marketing, we’re talking about how to market to specific age groups. This has been the oracle of how we define and market products to the public. Marketers ask themselves: Who do we want to appeal to?…
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Marketing To Millennials

Marketing To Millennials

There seems to be a stigma with the millennial generation. A lot of businesses are quick to write off this young adult group of 20 and 30-somethings. Perhaps it’s because they appear young and flighty. Maybe they seem broke, sans…
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Online Content: Quality vs. Quantity

I recently attended a webinar about online content strategies, and it really got me thinking about the amount of content we supply to our social followers, versus the type and quality of content we provide. As businesses, one of the…
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Word of Mouth: The Art of Practicing Good Business

Word of Mouth: The Art of Practicing Good Business

Word of Mouth is the oldest form of advertising, and throughout ever-changing media tactics, remains a very impactful one. People trust other people’s experiences. So, any time you have customers verbally endorsing your business, it’s a good sign, right? The…
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