Improving Audience Engagement

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Improving Audience Engagement

Improving Audience Engagement

Without an audience, your online content is just out there floating in web limbo. Your social following expects more out of the content you’re providing. Draw your audience in, and avoid cluttered, confusing content by following these easy steps. Keep…
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Online Content: Quality vs. Quantity

I recently attended a webinar about online content strategies, and it really got me thinking about the amount of content we supply to our social followers, versus the type and quality of content we provide. As businesses, one of the…
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Targeting with Twitter

Targeting with Twitter

At Sleight, we emphasize the importance of utilizing social media as a way to connect with your customers on a granular level. We’ve talked a lot about creating conversations with your followers, the importance of keywords and ranking, and using…
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Are Hashtags & Keywords The Same Thing?

When looking at the scope of your business marketing campaign, agencies and online marketing strategists will stress the importance of keywords and SEO. One question we hear a lot is: Are hashtags and keywords the same thing? While they both…
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Keeping Keywords In Mind

Keywords are one of the most important things that can make an online marketing campaign successful. While this process sounds simple, we often get a lot of questions about how keywords actually work for your business and the ways to…
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Traditional Media vs. New Media

Traditional Media vs. New Media

One of the things most companies struggle with when strategizing their business is determining what marketing tactics will work for them. Every business has different opinions on what is successful and what isn’t. With all of the options we have…
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