The Challenge AquaGuard wanted to improve their social media presence in the Atlanta area as well as drive more lead generation. Their existing social media strategy included organic posting and ads driving traffic to their website, but leads from Facebook…
The Challenge Omaha Steel, a company with 100+ years of history, came to SA with a unique challenge. How do you tell the story of an old-world steel mill that is transforming itself and the industry with advanced technology and…
A little history Google is doing that thing again where it runs the digital world, and everyone has to do what it says. Remember when having a separate mobile site was deemed a crazy idea? Well, we’re back at it!…
Your brand needs constant development. If you haven’t begun to discover your brand, you’re missing out on some incredibly helpful audience insights. And surprisingly (well, maybe not so surprisingly), those insights are close at hand. Attaining insights about your brand…
You know the Google local three-pack, don’t you? It’s that handy map and listing of three businesses at the top of searches with local intent. This is quite a desirable place for your business to appear. And competition to get…
When we discuss Generational Marketing, we’re talking about how to market to specific age groups. This has been the oracle of how we define and market products to the public. Marketers ask themselves: Who do we want to appeal to?…
