Nashville-based United Structural Systems recently hired Sleight Advertising to shoot a series of video blogs for the upcoming year. A one-day shoot on-site in Nashville garnered content for 15 video blogs to be released weekly over the next quarter. Why…
The latest laundry detergent commercial begins and you notice something: the ad seems so simple. A panning shot here. A slow zoom there. All seemingly basic pieces of a 30-second commercial. Before you know it, the jingle comes to an…
As a business owner, I’m always analyzing our performance. During a recent commercial shoot, we had a break in the action while we reset some dolly tracks and planned the next scene. I had a few minutes to talk with…
I’m often asked, why we are such strong proponents of Video in our Agency? After all, aren’t there a lot of companies that still don’t leverage the power of video in their marketing strategy. Precisely. You see, while hiring Sleight…
