We’re nearing the end of the web process. Let’s recap: We’ve had our initial meeting, done the first steps, gotten the content, and have got the website created. Now, we work on the last steps to get the website launched.…
WordPress is an open source* Content Management System (CMS) that focuses on web standards, usability, and aesthetics. Basically the backend of your website. Instead of changing code text and uploading a new HTML file to your hosting server, you make…
Now that we’ve had our initial meeting, gotten an approved sitemap and look, and received most of the content, it’s time to start actually creating the site. This is when we move into the design and creation stage. This is…
For the team at Sleight, a big part of content gathering is meeting with the client (you!) to get an idea of what you’d like to see on your website. Our copywriter discusses your key business points, incentives and goals,…
Once we have a general idea on what you want from us, we get to work creating on creating a sitemap. If you are unsure of what that is, Wikipedia defines it as: “A site map (or sitemap) is a…
As the writer for Sleight Advertising, I got to interview myself for some wordy insight, and answer a few commonly asked questions about copywriting. Stephanie Goraczkowski, Copywriter & Producer Job Essentials: MacBook Pro, a well-curated Spotify playlist, post-it notes,…