Digital Display

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Online Ads Your Audience Can’t Ignore

Digital display ads appear everywhere. They convey short, but notable marketing messages to entice consumers to a trackable call to action. After seeing a brand’s display ad, 27% of consumers will conduct a search for that brand.

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Digital Display

A professionally created display ad incorporates expert targeting strategy, graphic design and messaging that will capture the attention of the right consumers in the right place. Even if they don’t click your ad right away, it leaves a lasting impression. When users conduct a search for a company after seeing their display ad, there’s an average conversion increase of 59%.

Advanced Targeting Opportunity

The targeting capabilities of digital display ads make them a highly affordable marketing option to have at your disposal. Especially effective when partnered with other online marketing methods like PPC and SEO campaigns, display ads are a powerful tool to increase your brand awareness and attract leads. Here are a few popular types of targeting:

Contextual – target your customers based on their search engine activity and search history. With contextual targeting, you can place your ads in front of people who have searched for relevant keywords and increase your chances of achieving conversions.

Placement – includes choosing websites you wish your ads to appear on. You can let Google ads show up on any sites you like but having the option to restrict or even “favorite” some sites is invaluable. That way, you’ll be able to include or exclude them in your follow-up campaigns.

Behavioral – uses your people’s search history and online behavior to serve ads to users with relevant interests. Behavioral targeting is one of the most popular targeting methods nowadays because it gets advertisers’ ads in front of the people most likely to buy.

SEO
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