Frequently Asked Questions

What is SEO?

SEO stands for Search Engine Optimization. When anyone goes online to search for a product or service and they enter a search term into Google (or any other search engine), they are not searching the whole Internet for results. They will get results from the database that the search engine has complied by crawling the Internet and indexing the results according to their complex algorithm. Since 93% of people go online to search for a product or service, showing up on the first page is critical to any company or organization's success in finding new leads and generating business. Sleight’s team is a Google Premier partner and part of Google’s exclusive Elevator Program.

What is PPC?

PPC stands for Pay Per Click. At the top of most search engine results pages are ads of companies that are paying to appear there. These leads are a great way to generate new business if you have enough of a budget to be able to compete. Also known as Google AdWords, pay-per-click gets you on the top of the page today for people searching for your product, service, or practice.

Is it better to do SEO or PPC?

We always equate SEO to an antibiotic and PPC to a pain pill. If you turn on PPC, the phone is going to start ringing right away, just like taking a pain pill usually quickly removes your pain. However, if you stop PPC, those leads will also stop. On the other hand, SEO takes longer to start working (usually at least 6 months to really see real growth), just like an antibiotic takes time to get into your system and resolve the core issue.

Does SEO work for B2B businesses?

SEO is important for all business whether you sell to other businesses or to consumers. Our strategy is different for B2B, but in most cases, people are searching online for your business. Sleight has many other strategies for B2B marketing.

How much should I spend on my PPC?

This is the single most frequently asked question in the paid search department. And the answer is that there is not a single number that we can give you for what your paid search will cost. Every market and industry varies so greatly based on demand and competition that there is no one-size-fits-all answer to this question. We always encourage customers to find a budget that works for them and then to let us run the campaign for 30 days. After 30 days we can tell you whether you need to increase or decrease, or even decrease your budget. Sleight is a full-disclosure agency. Many agencies and digital companies do not tell you how much of your budget is going to Google for the AdWords clicks, and how much is going in their pocket. With Sleight, you know exactly how much is being spent on Google and how much is our management fee!

How much does it cost to manage a PPC campaign?

As a Google Premier Agency, our results have been ranked in the top 5% in the nation in our tier. We are confident of the work our team does for our paid search campaigns and we have chosen to be a full-disclosure agency, which means that you pay Google directly for your ads and we charge you a set percentage of your ad spend. There are no hidden fees.

I'm already showing up in the first spot on Google, do I need SEO?

When you perform a search on your computer, your results are often skewed by where you are physically located (in your office) and which sites you have visited in your browser history. Often companies will think they are showing up first in the results due to these skewed results, but when we run a clean search (with a cleared cache or an incognito window) we find that they aren't showing up at all. We offer a free online consultation that will give you an accurate picture of your online presence. There are hundreds of keywords that people could search for your business, and you will not show up first for all of those keywords.