Benefits of Search Engine Marketing (SEM)
SEM is a form of paid internet advertising through search engines on a pay-per-click (PPC) basis, in which advertisers pay a fee each time an internet user clicks on their ad in the search results. While SEO is a vital strategy to get organic rankings, SEM is a sponsored listing to get you even more real estate in the search results. It allows you to rank above the organic listings to give your website even more exposure to online searchers. Once an SEM campaign is launched, advertisers can see results almost immediately.
How Does SEM Work?
Unlike SEO, SEM is a form of paid internet advertising through search engines. Our strategists will place an appropriate bid for ad placement in a search engine’s sponsored links. When someone searches a keyword that is related to your business and clicks on your ad to go to your website, the search engine charges you a small pre-agreed cost for each click. Search engines reward relevant, well-targeted, optimized SEM campaigns with more traffic and lower costs. At Sleight Advertising, our strategists combine all of these elements for a fully optimized SEM campaign that drives results.
Besides ads through SEM, another way to make sure your business shows up in search engine results pages is through local search engine optimization. A large majority of Google searches are geared towards finding local businesses, and it is important that yours ranks high on the list when potential customers are searching for products or services in their area. You can read more about how to take advantage of local SEO on our Local Search page!
SEM is not a set it and forget it approach, it is a continuous process. Our team of strategists constantly monitor results and tweak the campaigns based on the data and results coming in. As the market changes, so do we. Getting you the best results for your SEM campaign means adapting to changes in consumer behavior. That is why we pay close attention to how and where your money is being spent in order to optimize your SEM campaigns to maximize your ROI.
Google Premier Partner
Our team is proud to be certified as a Google Premier agency and be a part of Google Elevator Program, which are the most elite partnerships that Google offers. This partnership brings value to our clients and we are able to take full advantage of Google's offerings with our digital accounts. Our strategists are certified experts in Google AdWords and work in the system every day to make sure your Google accounts are running smoothly and being optimized for top performance.
Google Premier Partner Through Our Digital Division.