Accelerate Your Growth With Our SEO Services
Search engine optimization, or SEO, is one of the best ways to help potential customers find your company’s website when they are searching online. Distinct from Pay-Per-Click, SEO services encompass a range of strategies to help your site rank at the top of the organic search results. The truth is, even with the huge increase in paid search and sponsored links, a large majority of people are still more likely to click on a relevant non-sponsored link on the search engine results page (SERP). Not only will our Google Search marketing get you there, but Sleight Advertising is the SEO agency that can help you stand out from your competitors!
SEO That's Optimized for Mobile
Customer behavior has changed, and so has Google. Mobile search has now surpassed desktop search, and Google responded with a Mobile First index. The Mobile First index rewards websites in Google’s rankings if they are built with a Mobile Friendly SEO strategy. Mobile First strategies make web design relevant to search engine optimization, ensuring that your website aesthetically and functionally transfers well to mobile interfaces. This considers things like whether photos and text will fit on the screen, as well as page loading time. In fact, page loading time has become an increasingly important part of Google’s ranking. Desktop page loading time has been a ranking factor for quite some time, but mobile page speed is a relatively new factor. Our SEO agency knows all about how to use this game-changing factor to fix any issues regarding the speed your mobile pages may have. With mobile search dominating the market share, your SEO strategy must also take mobile search into account when developing an overall strategy. Our Mobile Friendly SEO strategists are constantly at the forefront of evolving technology and keep you up-to-date on the latest best practices to drive results.
Keyword Strategy for SEO
The name of the game in SEO services has changed. Gone are the days when you can load a page with keywords to get page ranking. Search engines are even better at identifying and rewarding high-quality content. Targeting the right keywords is still an integral part of the SEO strategy, but it takes much more than that. Keywords are not a stand-alone tool or metric. They must work in context with relevant, high-quality content.
High-quality content effectively answers your site visitors’ questions. When you optimize your page with content that answers questions and engages your audience, it keeps visitors from “bouncing” from your site, or entering and leaving it quickly. You can avoid the negative impact bouncing can have on your rankings by providing your site visitors with information that is engaging and relevant. Our SEO services take all of this into account when it comes to optimizing your webpages for the best possible results in Google rankings.
Trends in Google Search Marketing
Google Search was first introduced to the world in 1997 and nothing has been the same since. By April 2019, Google accounted for nearly 90% of the search engine market share. To put it plainly, if you want to get in front of potential customers, you need SEO strategies that will play to their ranking factors. These factors change all of the time, and we’re an SEO agency that is always up-to-date on trends and statistics that will give your business an edge.
Know your audience
For example, in 2019 it is becoming increasingly important to have a thorough understanding of your audience. Thankfully there are plenty of tools available that allow customer engagement to be analyzed to discover more accurately what your audience is and what they are looking for. While it may seem like a straightforward process to know what someone is searching for based on the keywords they use, it is important to remember that semantics play a major role in how people search online.
Voice search is coming
On the same general topic as semantics, voice search is becoming increasingly popular. Voice search tends to be more of a “conversation” with the user and the results therefore should be answers to questions. The topic of voice search is still one that is complex when it comes to SEO services, but Sleight is always on the cutting edge of these new developments.
The rise of Amazon
Amazon is not a universal search engine like Google. However, more and more people go directly to Amazon to search for an item they want to buy. A study by Kenshoo found that 56% of shoppers head to Amazon first when searching and 51% check Amazon after finding something on another site. SEO services that include optimization for Amazon can help keep you from missing out on that 56%.
On-page SEO - the standard for SEO services
One thing that has not changed about SEO is the importance of on-page SEO. Your content needs to answer common user questions, your internal site search needs to provide relevant results, and you can consider the use of chatbots to help with basic questions and procedural tasks.
A Proud Google Premier Partner
Our team is proud to be certified as a Google Premier agency and be a part of Google Elevator Program, which are the most elite partnerships that Google offers. This partnership brings value to our clients and we are able to take full advantage of Google offerings with our digital accounts. In today’s fast paced world, you can’t afford to wait another minute for quality search engine optimization from an SEO agency you can trust. Call us today!
Google Premier Partner Through Our Digital Division.