Getting Your Ad Campaign In Shape

Getting Your Ad Campaign In Shape


Organizing your marketing plan is the equivalent of diving into that New Year’s fitness resolution. Many times, companies may not have their plans put together, or they’re waiting until the end of the year for a stronger strategy. Maybe they put off a beginning of the year campaign, because it can be hard and overwhelming to get on the right marketing track and stay there.

Much like our own personal fitness, if you come in strong at the beginning of the year, you’ll be in much better shape by the end of it. With the gumption to get your marketing strategies planned out now, you can help continue the upward progress of your business, building your brand and business stamina.

The team at Sleight Advertising can be viewed as the “marketing fitness coaches” to your business. No, we’re not going to yell at you to do 50 more push-ups, but we will help you align your goals with an ad campaign that works for you.

The first thing you need to do is create your goal. What are you hoping to accomplish with your campaign? Are you trying to drive more online traffic with SEO? Are you hoping to achieve better brand awareness with radio or TV commercials? Perhaps you’re trying to increase your brand personality and interaction on social media with video blogging. Visualize what you want to accomplish by the end of the year, and stick to it.

The next two components are crucial to the success of your plan. Research and budgeting are the keys to structuring your campaign. Finding a target demographic and utilizing your ad budget in a cost-effective way will stretch your campaign further. A good agency wants to make your ideas work in alignment with their ideas and optimize the best solution for you.

Once you’ve landed on a great campaign, designing and implementing this campaign are the detailed components that Sleight Advertising can handle for you. With an array of tools at our fingertips, we combine creative strategies, production services and a nuance of new media with online marketing. By utilizing a combination of TV commercials, SEO and video blogging, we cover all of your marketing bases. All of these elements work together in perfect tandem to get your business noticed, and we negotiate your media to make it, even more, cost-effective.

This is 2015. This is your energy boost to get those goals aligned with your yearly campaign and come in strong this year. In just a few short months, your business could be a marketing athlete. Let us help you get there!