Improving Audience Engagement

Posted by | May 01, 2015 | Blog, Uncategorized | No Comments
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Without an audience, your online content is just out there floating in web limbo. Your social following expects more out of the content you’re providing. Draw your audience in, and avoid cluttered, confusing content by following these easy steps.

Keep It Interesting

There are many different formats you can use to create great content. Audiences respond well to visuals, so images and videos are both great basic avenues to consider. Go further with other creative formats: a video series or image tutorial can bring relevant content to your audience, while keeping things interesting.

Keep It Relevant

While you want to keep your content creative and interesting, don’t get so crazy that you lose sight of your audience. It’s easy to get wrapped up in the creative process, and forget you are actually writing content for your business. While humor, wit, and fun can add a great voice to your brand, you’ll need to decide whether or not humor makes sense for your content strategy, depending on the type of business you have. Pairing a creative mindset with a relevant message is the ultimate content strategy win.

Keep It Simple

There is a belief that more is more. So, it’s completely normal that we try to write for everyone, and don’t keep a narrow, specific audience in mind. The problem is, when you try to create content for everyone, you’re not relating to anyone. Don’t overextend your audience reach. Hone in on the specific target audience you are engaging, and write about what makes them curious.

By keeping these steps in mind, you’re giving your content a purpose. Understanding what your audience is in touch with, and what they want to see can help boost your online relevancy and keep your content strategy on track.

About Andrew Sleight

Andrew is the CEO and Creative Director at Sleight Advertising. When he's not working alongside the SA Creative Team, you can usually find him working on a new organic adventure at his farm.

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