Keywords are one of the most important things that can make an online marketing campaign successful. While this process sounds simple, we often get a lot of questions about how keywords actually work for your business and the ways to implement a keyword strategy into your business plan.
How do I know which keywords to use?
When you pick your keywords, you need to recognize and evaluate their value. Keywords rank differently and are relevant depending on the type of business or product you’re trying to promote, therefore it is essential to figure out which terms to pinpoint and use. Keywords identify your brand at its most basic level. What do you want to identify your business?
By researching and utilizing keywords in your brand strategy, you can draw the right audience to your business and predict what they are looking for, making your job of supplying the customer with their needs a lot more transparent.
What about repetitive keywords?
When you use the same keyword with other words that are relevant to your brand, you can repeat keywords when the phrase means something different. For example, a retail business that sells hair products could use repetitive keywords (dry shampoo, best shampoo ratings, shampoo online, etc.) because although they are using the same keyword “shampoo,” they all are pulling out slightly different content. Repetitive keywords are fine to use in this context, but you should also use varying keywords for optimum performance.
Varying keywords for this example would be (shampoo, hair cleansers, beauty products, etc.) which could all target the save relevant topic of what a customer would type into their search bar, giving you a larger potential reach.
What else can I do with keywords?
Keywords are more than just tools to integrate into your marketing strategy. They are telltale signs of what exactly your customers are searching for, and there are keyword research tools that will get this information for you. When you listen to what your customers are trying to tell you about their buying habits through search engines, you are able to implement changes that could make your business more visible, profitable and clear.
Keywords are the core of what you convey about your business. They are important, not only because they can change your rankings and get your business noticed, but because they are also learning tools at their most raw level. They can give you insight into what your customer base wants, or what you could change to provide a better product, which puts you in a better position to improve and maintain the success of your brand.