CTV/OTT
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Expand Your Reach with Digital TV
With the rise of streaming services like Hulu and Sling, the marketing industry has seen a huge increase in Connected TV (CTV) Advertising. CTV ads can be placed on any TV that connects to the internet directly or via devices like Roku. Over 80% of households have at least one Connected TV device, and 39% of adults stream content daily. Digital TV ads are the new way to reach the unique streaming-based audiences that have come from the millennial wave.
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CTV/OTT: Advanced
Campaign Insights
Like traditional television, CTV and OTT ads have a high chance of profit return. In fact, targeting specific audiences is much easier and more measurable. Advertisers are able to adjust their reach with sophisticated options like weather, location and even audience behavior targeting. You can get your ads in front of consumers by their specific preferences, interests and demographics in a much more innovative way than conventional advertising.
CTV and OTT also have incredibly advanced campaign insights that help you optimize your marketing strategies for your exact goals. You can easily measure key performance indicators like impressions, reach, in-store visits and video completion rates to better understand where your unique opportunities for improvement are and what is most effective.
Get Expert CTV Strategy & Video Production
At Sleight Advertising, we have experts in every branch of marketing and our very own in-house production studio. From developing a media buying strategy and maximizing your ad budget to producing a professional commercial with expert directors, we are a one stop shop for any marketing channel you want to grow with.
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