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The internet can be a large black hole for advertisements if they’re not placed correctly. With so many different websites and platforms to choose from, how do you know where to place your ads? Leave it to our expert media buyers. They know where to be and when to be there. Not only will you get your agreed-upon placements, but you’ll get the best rates and the most inventory thanks to our proprietary negotiation process.
Our digital marketing strategies include:
Digital display campaigns can be used as an extension of traditional media to increase brand awareness and strengthen reach and frequency within a market. Display advertising can also be used for tracking leads by attaching conversion pixels to the site to track form fills and click-to-call units.
Display advertising is typically comprised of banner ads, responsive ads & rich media ads. It primarily relies on images, but can also take the form of audio or video to communicate to its audience. Display advertising can also complement PPC campaigns. PPC campaigns use a pull approach while display uses a push approach. Display and search campaigns can set unique targeting for each audience. Display catches users by applying contextual and/or behavioral filters, while search catches users while they are actively seeking.
It’s not a “set it and forget it” mentality with our media buyers. They’re working through the entire process to make sure everything is running correctly, and that you’re getting the best rates possible. We take your budget and stretch your marketing dollars as far as they can go to give you the best bang for your buck. Our detailed reporting will show you exactly how your digital marketing is working to grow your business.