What is Online Marketing?

What is Online Marketing?


You’ve nailed your website—it’s got intuitive navigation, pertinent information, and a call to action that even the biggest of penny pinchers can’t resist. Now you wait for business to roll in. Because it has to, right?

Not at all.

In fact, without online marketing, you may have just wasted a lot of time and resources.

But what is online marketing and how does it work? Let’s take a look at a few key factors.

Effective Website Through SEO

First things first: without online marketing, your website is likely to get lost in the Internet sandpit. Run a quick check on how you’re doing by Googling a keyword that’s relevant to your business. (Example: If you’re a dog groomer, maybe you’d search “dog grooming [insert your city here]”.) What page does your business show up on in the search? If you’re not on the first page of results, you’re losing out on a lot of potential business.

The first step to having a truly effective website is utilizing Search Engine Optimization (SEO). This branch of online marketing is the process of affecting the visibility of your website in organic search engine results (“organic” meaning un-paid). Utilizing proper keywords, creating relevant and shareable content, proper HTML coding, and more are all part of SEO.

Search Engine Marketing

The monetized version of SEO is Search Engine Marketing (SEM). Creating Google ads that convert, bidding on keywords, and ensuring you rank highly on Search Engine Results Pages (SERPs) are all part of SEM. This strategy requires a continued budget—once the budget ends, the incoming traffic ends as well.

Though SEO and SEM are two of the most-heard forms of online marketing, there are many other forms as well, including:

  • Social Media Marketing
  • Email Marketing
  • Content
  • Reputation Management
  • Mobile Marketing
  • Video

Want your website to be seen by people seeking out your services? Online marketing can help put you where you need to be. Get more web traffic, get more business—it’s a simple equation that can make your company boom.

Sleight Advertising offers online marketing for businesses of all sizes. Call today to learn more about our services, and receive a free Online Marketing Analysis.