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Our goal was to bring life and warmth. Omaha Steel is a company that cares about the customer journey and prides themselves in making high-quality modern castings. Accordingly, we chose a geometric font; sans-serif and slightly rounded, to signify craftsmanship and precision. We also chose to use a warm grey for the “Omaha” in the logo, and a gradient orange to represent the pouring, melting, and cooling of steel. Finally, since the logo would have to be a distinctive mark on steel parts, we incorporated the gear in the “O” of Omaha and hooked the “S” in Steel around it, achieving the optimal brand identity, even for small parts.
Leveraging the data derived from our Brand Archetype research, our team created a responsive site that delivered a bold, yet sophisticated industrial look. The finished site, www.omahasteel.com, is much more in line with the innovative technologies and customer engagement strategies employed by Omaha Steel. The site needed to cover a vast array of services that Omaha Steel provides, and our team worked hand-in-hand with the OS team to develop the content.
Our CBO, Andrew, and our copywriter met with key leadership to truly understand the business. Doing this helped them develop content to be used throughout the site by detailing all of the capabilities of Omaha Steel. In addition, we maintain the Careers section of their site with fully detailed descriptions of each job. We also captured each photo on the site from steel casting to headshots. We also created a company video and used our drone to produce a video tour, which is used on the homepage to add some interactivity to the site.
The Mobile Responsive Omaha Steel is in line with the innovative technologies and customer engagement strategies employed by Omaha Steel. The site needed to cover a vast array of services that Omaha Steel provides, and our team worked hand-in-hand with the OS team to develop the content. They went from a 3-page vague site to an immersive content-driven site.