Sign Crafters Midwest came to us without a logo or a direction. They told us we had free reign: “You’re the experts, you can do anything with the design.” These are the best challenges we face. Of course, we wanted to come up with beautiful, clean branding that suited them. We mocked-up a few logos with some crisp, clean colors that encompassed something strong and made their services clear. Successfully landing on a logo that looks like a strong shield or sign with a stitched graphic, we also decided that their B2B ad needed to be as impactful and clear as possible. We used elements of both embroidery and signage throughout the logo and ad, bringing direction to their services and concise branding to their company.