Introducing Mobile First Websites
The way people access information and consume media has changed. More and more, people are depending on their mobile phones for all of their information needs.
We have reached the point where mobile searches have finally surpassed desktop searches, and Google is answering to the demands of searchers. Google is changing its algorithm to index sites based on their mobile-friendliness to determine how to rank them in search results. In the past, Google would index sites based on their desktop functionality to determine rankings, and mobile was always a second thought. Now that mobile search has surpassed desktop searches, Google is meeting those mobile demands to create better user experiences.
Simply put: When Google determines which searches appear toward the top of the results, they’ll be looking at your site’s mobile-friendliness first and foremost.
What About Responsive?
While Google still likes responsive websites, they have some downfalls. Responsive websites use images and elements that need to look good on big screens like desktop monitors and TVs, as well as smaller screens like cellphones, which are nearly six times smaller. Bigger images mean larger file sizes and longer load times…on mobile that’s a big issue. So a large image that’s designed for a desktop monitor trying to load on a small cellphone screen makes little sense.
The digital world is everchanging. At Sleight Advertising, we make it our mission to stay on top of the latest industry changes so that our clients have access to the most up-to-date tools and resources. We want to deliver top service to our clients so that you can deliver top service to your customers.
Why Invest in a Mobile First Site
Google is going in that direction, and users are already there with nearly 60% of searches being performed right from their phones. Giving users a quicker and more mobile-friendly site will help convert them. The more your user does on your site, the bigger impact your site will have on Google. This isn’t just some trend; we know cellphones are not going away any time soon. If you are planning on redoing your website, think about the added benefits of mobile first.
Sleight Advertising’s web developers are experienced and fully capable in Mobile First design, and we want to help our clients stay ahead of the curve. Contact us today to see what we can do for you.
Call Us to Kickstart Your Mobile First Website
Ready to incorporate a mobile first site into your strategy?
Call Sleight Advertising at (402) 334-3530 to get started today!
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