Sleight Advertising’s pay-per-click advertising (PPC) specialists customize every client’s pay-per-click campaign around their unique business’ marketing objectives. Whether you’re making a promotional splash, or engaging in long-term programming, our PPC experts will maximize your ROI for paid search campaigns.
How Pay Per Click (PPC) Advertising Works
PPC or Pay-Per-Click Advertising is a model of internet marketing in which advertisers pay a fee each time an internet user clicks on one of their ads. It is, essentially, a way to pay to get your site noticed, and is an alternative, or better, a supplement to, SEO for organic (unpaid) search results.
There are many forms of PPC marketing, but search engine advertising is one of the most popular. Advertisers bid for ad placement in a search engine’s sponsored links. When someone searches on a keyword that is related to their business offering and clicks on your ad, sending a visitor to your website, the search engine charges you a small pre-agreed fee. If your PPC campaign is executed properly, the fee will be well worth it to you because of the chance it has to result in a much higher value sale. If you pay $3 for a click that results in a $250 sale, you’ve made a profitable investment.
Search engines reward relevant, intelligent, well-targeted, optimized PPC campaigns, both with traffic, and with reduced PPC fees. So we put a lot into making sure your campaign is the best quality it can be. To optimize PPC investment, our PPC experts:
- Research and select keywords based on your business objectives.
- Organize and develop them into campaigns and ad groups.
- Set up landing pages that are optimized for more conversions.
- Integrate tracking codes into your website so that you can measure your PPC marketing results.
When you partner with Sleight Advertising for pay-per-click advertising services, we will manage your PPC marketing campaign and provide ongoing testing, analyses, and reporting to ensure optimized PPC results. Plus, we communicate all information to you on a regular basis so you always know exactly what is happening with your PPC marketing campaign.
Pay-per-click advertising is a continuous process. We monitor results and then tweak the campaign based on the information coming in. As the market changes, so do we; getting the best results means adapting to changes in consumer behavior. PPC marketing cannot work with a “set it and forget it” mentality. That is why we pay close attention to how and where your money is being spent in order to optimize PPC efforts and maximize your ROI.
For more information about our Pay Per Click (PPC) services, contact us at (402) 334-3530 today.
Sleight Advertising is proudly headquartered in Omaha, NE, and provides services for business growth across the U.S.