Search Engine Optimization to Grow Your Business
Search engine optimization, or SEO as it is known, is one of the best ways to help potential customers find your company’s website when they are looking to purchase goods or services. Distinct from Pay Per Click, which is a paid form of advertising that can help your site rank higher in search engine results, SEO encompasses a range of strategies with a goal to help your site rank at the top of the natural or “organic” search results.
The truth is, even with the huge increase in paid search and sponsored links, a large majority of people are still more likely to to click on a relevant non-sponsored link on the search engine results page (SERP).
Sleight Advertising’s SEO services will help set your business site apart from the crowd. Read on to find out what sets us apart from other SEO providers.
Dedicated Account Team
Search engine marketing (SEM) and SEO in particular, is a constantly moving target. To hit the mark consistently, we connect your business with a dedicated team. Our passionate professionals have one goal — to keep up with trends and technology so your web presence attracts the right visitors and converts them into customers and clients.
When you choose or monthly optimization services, your team includes a dedicated account manager, account strategist, coordinator, copywriter, SEM specialist and website support for your business. Regular phone meetings and check-ins with your account manager ensure consistent results. We will provide progress reports and in-person quarterly meetings.
Local Search Optimization
Thanks to Sleight’s specialized locally-targeted SEO services, gone are the days when your nearby customers can’t find your business online. We focus on optimizing your business in its local area so your customers will know who you are and where you are. Your only job will be to encourage your satisfied customers to leave a 5-star review on your Google+ listing.
Reputation management services are another tool in our arsenal, which can be purchased as part of your SEO package. Reputation management services monitor and clean up your online history and comments and can be a valuable tool to increase positive customer ratings and reviews. This can help you in organic search results; search engines can penalize for improperly managed and inconsistent contact information out on the web. Cleaning up and managing all your information properly can add to your bottom line and the success of your web presence.
Trackable Phone Number
It is said that if you can measure something, you can improve it. Call Tracking, done right, measures the results of your local SEO efforts without costing you search position. Call tracking uses unique phone numbers and monitors all calls that come in to those numbers as the result of our SEO services. In that way we can measure the results of your marketing program to ensure you are maximizing connection with your best potential customers and clients. This gives you assurance about your ROI.
To ensure consistent and unfettered positive SEO results, we will use this number in every aspect of your online presence. Your account manager will regularly review your phone calls volume, leads and recordings with you during your meetings.
The name of the game in SEO is change. Gone are the days when you can load a page with keywords to get page ranking. Search engines are ever better at identifying and rewarding high quality content. Targeting the right keywords is still an integral part of good SEO strategy. But it takes much more than that. Keywords are not a stand-alone tool or metric. They must work in context with relevant, high-quality content.
Our strategists perform essential keyword research techniques to focus on making each of your products and services visible across the web, in both organic and paid search. Then our copywriters use that information to write relevant, quality content that showcases your business as a trusted authority on what matters to your clients. Instead of trying to use your web content as a foil, you can use it for what it was intended for, a bridge between you and your current and future clients and customers that invites and ushers them right to your door.
We also offer Pay Per Click Campaign Management on Google and Bing, along with organic search optimization (unpaid), and on-page off-page SEO.
Get a free SEO consultation, including a 21-page assessment of your website. Call Sleight Advertising today at (402) 334-3530.
Sleight Advertising is proudly located in Omaha, NE and provides SEO services, including online optimization, to businesses across the U.S.