Choosing the Right Platform for Your Business

Out of all the social media platforms available, which one is right for your business? Which one should you invest the most time and effort into? It all starts with your target audience. Who are they? Where do they spend their time? Our team at Sleight performs research to find out where your target audience is and what social media platforms are right for your business. Once you show up on the right platforms, we’ll develop captivating content with eye-catching creative to make you stand out.

Different Platforms, Different Strategies

While it’s easy and time-saving to blast the same exact content across all of your social media platforms, there’s a better way to do it. A certain degree of consistency is important across all platforms, but different platforms sometimes require different strategies. Instagram is a very visual platform, whereas you can get away with more text-heavy posts on Facebook and Twitter. What about hashtag usage? Hashtags are very effective on certain platforms and not so important on others. Our team at Sleight can help you come up with an effective multi-platform social media strategy to drive results.

Stick with What Works

A lot of business owners believe they should have a presence on every single social media platform. While it’s important to have a presence, it’s not necessarily important to be on every single one. The main focus is on who your target audience is and where they spend their time. If only 2 out of 4 social platforms are driving results, stick with those 2! It’s best to have a very strong presence on a few platforms that are driving results, rather than a fair presence across multiple platforms.


The advertising and targeting capabilities vary per platform. Depending on what your goals are, our team is happy to research the best platforms for your business to wisely use your marketing dollars. Whether you’d like to grow your social media following, increase leads, or increase website traffic, certain platforms are better than others. Leave to the experts at Sleight to decide the best platforms for your business!