This isn’t the first article to post about the effectiveness of video marketing. Video content is rapidly growing. By 2018, video traffic will be 79% of all consumer Internet traffic, according to Cisco. The importance of investing in video content…
The other day I saw a Facebook post for a candy company that caught my attention. It gave an interesting bit of trivia about the history of rock candy, and ended with a soft call to action. The company’s intentions…
Brand Differential In a previous entry, we talked about how important consistency when it comes to your marketing and advertising budget. Today, I’d like to give you the other key that can unlock steady growth even in a down economy;…