During a recent Brand Assessment exercise, our team was reviewing a business that faces a common dilemma; in an ever-increasing field of “me too” competitors, what is the secret to really “standing out”. The textbook answer of course, is identifying…
Social Marketing Beginnings Mal Pearson was a 22 yr. old visionary with a huge vision and a completely unknown brand. She wanted to connect with women in the competitive fashion and lifestyle segment, yet in an entirely different way. Rather…