Brand Differential In a previous entry, we talked about how important consistency when it comes to your marketing and advertising budget. Today, I’d like to give you the other key that can unlock steady growth even in a down economy;…
“We’re cutting the ad budget.” I wish we had a quarter, (a nickel won’t cut it now due to inflation) for every time we’ve heard ‘cutting the budget’ over the last 20 years. Whenever there is a down business cycle,…
