We’ve been asked this question often by clients, and the answer is always the same: a big, resounding yes! Though it may seem like a detail, a responsive website for your business can make or break sales. What is a…
Nashville-based United Structural Systems recently hired Sleight Advertising to shoot a series of video blogs for the upcoming year. A one-day shoot on-site in Nashville garnered content for 15 video blogs to be released weekly over the next quarter. Why…
The latest laundry detergent commercial begins and you notice something: the ad seems so simple. A panning shot here. A slow zoom there. All seemingly basic pieces of a 30-second commercial. Before you know it, the jingle comes to an…
We’ve heard the phrase so much that it’s become cliché: “content is king.” However tired we may be of hearing this, it won’t be going away anytime soon. In fact, with Google’s release of Panda 4.0 algorithm, content is more…
As a business owner, I’m always analyzing our performance. During a recent commercial shoot, we had a break in the action while we reset some dolly tracks and planned the next scene. I had a few minutes to talk with…