Targeting with Twitter

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Targeting with Twitter

Targeting with Twitter

At Sleight, we emphasize the importance of utilizing social media as a way to connect with your customers on a granular level. We’ve talked a lot about creating conversations with your followers, the importance of keywords and ranking, and using…
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Are Hashtags & Keywords The Same Thing?

When looking at the scope of your business marketing campaign, agencies and online marketing strategists will stress the importance of keywords and SEO. One question we hear a lot is: Are hashtags and keywords the same thing? While they both…
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Keeping Keywords In Mind

Keywords are one of the most important things that can make an online marketing campaign successful. While this process sounds simple, we often get a lot of questions about how keywords actually work for your business and the ways to…
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Word of Mouth: The Art of Practicing Good Business

Word of Mouth: The Art of Practicing Good Business

Word of Mouth is the oldest form of advertising, and throughout ever-changing media tactics, remains a very impactful one. People trust other people’s experiences. So, any time you have customers verbally endorsing your business, it’s a good sign, right? The…
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Viral Marketing: The Illusion and The Possibility

Viral Marketing: The Illusion and The Possibility

Every once in a while, I’ll get an inquiry about our services that goes something like this: “Can you do some Viral Marketing for me?” When asked to expand on what that means, eventually this is the description that emerges: Some…
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