In the world of advertising, we place a lot of emphasis on search engine marketing. Google. One search engine to rule them all. On the battlefield of search engine marketing, Google is the dream team, winning time and time again. But…
Recently there has been a lot of chatter about Google’s algorithm update, and how it will affect your company’s search rankings. But what exactly does that mean? Amidst the online jargon, the confusion, and the seemingly widespread marketing panic, it’s…
Simply put, pay per click (PPC) is a form of advertising that allows companies to get in front of customers who are using a search engine (such as Google or Bing) to find their product or service. As the name…