With social media on the rise, one of the biggest mistakes you can make when implementing a social media plan, is not finding the right platform that works for your business. The platforms you choose can make or break your social media campaign, depending on your company and your target audience.
Not all social media platforms are created equal in the eyes of your business goals. Before you choose the platforms you want to be active in, you must first understand what each platform is geared towards, and how it will help your marketing plan.
For visual interest, choose an image-focused platform, like Instagram, Pinterest, or Snapchat. Depending on what your business offers, you may benefit from showcasing your product, or asking followers to show pictures of the product they’ve ordered. By involving your followers visually, you can create more interest in your products, and demonstrate the quality of services and product you provide.
For community engagement, choose a conversational platform, like Facebook, LinkedIn, or Twitter. Businesses that place importance on reviews, news, services, and starting a conversation with their followers will want to consider one of these platforms, or multiples, to raise community awareness and customer interest.
Don’t forget to keep your target audience in mind when selecting which platforms are right for your business. While Snapchat, and Twitter are popular among younger audiences, Facebook is more focused on an older audience, wanting to keep in touch with family, friends, and favorite hot spots. Know your demographic, and cater to them with your social media campaign.
Also, remember that not all platforms will work for the type of demographic you’re seeking, or the type of product or service you’re promoting. In the end, it’s best to choose what works for your business, and focus heavily on this audience, rather than thinly spreading your social media plan, trying to engage everybody.
So, are you on the right platforms?