For the team at Sleight, a big part of content gathering is meeting with the client (you!) to get an idea of what you'd like to see on your website. Our copywriter discusses your key business points, incentives and goals, as well as client and customer demographics, to be sure all new content creation appeals to your particular audience. We like businesses that bring something unique to the table, because it helps distinguish you from the competition. So, don't be afraid to talk about how your company started, or a few key points you're passionate about in your business.
The main goal of a copywriter is to write unique copy, setting you apart from the competition, while utilizing keywords that will get your business search results in SEO.
Once we have all of the information, the copywriter works with the designer to start assembling a great website for you. Next time, we will discuss the creation process of your website.