Recently there has been a lot of chatter about Google’s algorithm update, and how it will affect your company’s search rankings. But what exactly does that mean? Amidst the online jargon, the confusion, and the seemingly widespread marketing panic, it’s important to understand, at a B2B level, why exactly a mobile-friendly website will keep your business thriving and relevant.
So, let’s figure out what’s happening and break it down.
In a nutshell, Google’s algorithm update will allow expansion for their mobile ranking capabilities. Basically, with this update, your site will be labeled as mobile-friendly or not, and Google will then utilize that label to determine where your site should rank in search results.
Therefore, if you do not have a mobile-friendly site, your search rank will be lower than a competitor that perhaps does have a mobile-friendly site. Furthermore, if you already spend quite a bit of time, effort and money to keep your company on top in rankings, foregoing a mobile-friendly site could tank those very same rankings you worked so hard to boost.
So, as a business owner, what can you do to keep yourself in the SEO game?
Avoid the plummet.
You’ve probably already heard enough of getting your site updated to a mobile-friendly version. And if not, like a chastising parent, I’ll say it again: You want to get your website updated to a mobile-friendly version.
But how do you do that? It’s a lot of work to navigate the web design and SEO worlds without a specialized team to back you up. Get an agency on your side. Agencies like Sleight Advertising, are specialized in web design and development for businesses.
Stay on top.
What’s that you say? Your website is already mobile-friendly? High five! You’ve taken the first step in bolstering your business with online search rankings. But, it’s not the end of the road, so try to control that victory dance. Now that you’re practically dominating your search rankings, you want to stay that way, right? You need an expert SEO team to help monitor your rankings, right? We have a team at Sleight that does exactly that.
So, whether you’re needing your website updated, or you need a team to monitor your rankings, we can help you. Your business is already thriving, you just need to get discovered, and stay that way. Now, go take that victory lap.